If you’re a senior citizen, you might be thinking that blogging is a young person’s game. Of course, the typical stereotype of blogging involves some sort of millennial sipping coffee at Starbucks, typing out a blog post, and checking all kinds of gadgets.
Why Blogging for Seniors Makes Sense?
Well, you need to look past the stereotype to discover that a lot of older people who blog actually make money from their activities. The great thing about blogging is that it produces passive income. To get a clear understanding of what passive income is, I want you to remember what it’s like to work for a living. (Source)
Typically, you would have to show up at a physical location, punch the clock, and sit your butt down for 8 hours. It doesn’t matter whether you’re pushing paper around or you’re actually getting up to do real things for work. Your time is locked in a particular space for 8 hours.
If you don’t do that, you don’t get paid. Welcome to the world of active income. It can simply be reduced to the simple formula of no work, no pay. It’s like you’re a chicken. If you don’t scratch and peck on the ground, you don’t eat.
It gets old quickly. Wouldn’t it be great for you to work once, but earn money many times over from the stuff that you worked on a long time ago? This is called passive income. Of course, there are many different variations of passive income.
You can publish software, you can create an app, you can write a book, or if you want something lower impact and more in line with your experiences, you can blog for cash. (Source)
The Secret to Blogging Success in Retirement
It’s very tempting to just jump into blogging. I mean, after all, how hard can it be? There are all sorts of free blogging tools like medium.com, wordpress.com, and blogger.com. You don’t have to spend money on a domain name, you don’t have to spend dollars on a hosting account. It’s absolutely free.
It is no surprise, however, that given the low barrier to entry, most bloggers fail. I don’t say that to depress you. I definitely don’t share that to discourage you. But this is a reality check. If you don’t know what you’re doing, don’t start.
What follows is a quick guide on how to do it right. The reason why people fail at blogging is that they just blog about anything that they’re interested in. On a personal level, this is fine. But the problem is your blog is not a personal diary.
You’re trying to make money from your blog. You’re trying to turn your time into dollars. If you want to do that, then you have to have a plan.
As the old saying goes, if you fail to plan, you are really planning to fail. Given the ridiculously high 90 percent failure rate of most blogs (whether they launched 10 minutes ago or 10 years ago), you really have to have a plan coming in. The good news is that your project only needs to have 3 parts: niche selection, monetization plan, and content strategy. By thinking strategically and knowing these key planning elements ahead of time, you pave the way for your eventual success. (Source)
Senior Citizen Blogger’s Plan for Blogging Success
Step #1: Find the Right Niche to Make Money After Retirement
A niche is a subject matter category. For example, you can blog about furniture, and that is a niche because people looking to buy them would go to your blog. If you want to blog about how to pick up chicks, that is a niche because people are interested in figuring out how to meet women.
A niche is really all about subject matter categories, and within this subject matter category, there are many different sub-topics. So when you say you want to blog about coffee tables, everything that will be included in your blog will have something to do with that.
Maybe it’s about the design, perhaps it’s about how people can use a coffee table, so on and so forth. Now, just because you are interested in a topic doesn’t mean it’s going to make money. This is the central point that you need to master when trying to blog for cash.
You have to pick the right niche. How do you know? Well, first, you need to find something that you are personally interested in. Make no mistake, if you don’t have passion for something that you’re writing about, eventually, you will fall out of love, and it will always be about the money.
Unfortunately, love for money can only take you so far. You have to have an emotional connection. There has to be passion there. So the first thing that you need to do is to list down all the topics that you are so passionate about what you would talk about them for absolutely free.
Next, filter your list of topics based on how much advertisers are going to pay for them. You can easily find how much advertisers are going to pay to advertise on content focused on those topics. You can easily find the commercial value of niches by using the Google AdWords keyword planner tool.
Type in your topic, and it will spit out some keywords. And when you look at the dollar value of those keywords, then you will get a rough idea of how much advertisers will pay per click of ads connected to those keywords.
Obviously, you should delete low-value keywords, and you should also delete very high-value keywords. The reason why you should delete keywords that earn $50 per click is the traffic is filtered really well, and there’s really not that much demand for those.
The next step is to filter your list based on the average monthly search volume. In other words, there has to be enough demand for these topics. If you like underwater basket weaving, for example. It may be a strong personal passion of yours, but if only 2 people look for that information every month, you’re not going to make money from your blog. That’s the bottom line.
So, there has to be a reasonable volume. Now, here’s the thing. You should cut out low volume keywords, but you should also cut out very high volume keywords. Why? Chances are everybody in this dog are blogging about those popular topics, and you’d have too much competition.
Finally, you should plug in your remaining keywords into Google’s search box. When you do this, Google will tell you how many websites target that keyword. This gives you an idea regarding the overall competition level of the potential topic for your blog. Once you’ve gone through this, you would have a good idea of which niche to focus on.
Step #2: Reverse Engineer Your Competitors to Make Money on the Side
I’ve got some excellent news for you. If you’re a senior citizen, you probably don’t have the time or patience to try to come up with something new or something revolutionary. You just want to make money. I get you. I understand where you’re coming from, and that’s why I have a quick and easy solution for you.
Type in your keywords into Google to find high ranking sites in your niche. Once you see these websites, reverse engineer them. That’s right! There’s no need to reinvent the wheel. Just copy top players in your niche.
Figure out what they blog about, figure out their format, figure out how they make money off their blog. In other words, what kind of ads do they show? Once you have figured this out, copy the most common topics, format, layout, and ad choices.
Step #3: Create Your Own Brand to Make Money from Home During Retirement
Once you have put up a website that reverse engineer existing content strategies without copying the actual content, the next step is to make your own brand stand out. You make money doing this by actually listening to your blog visitors.
Create surveys, conduct polls, actively ask them for feedback. Once they give you this information, you can then craft your blog, so it has a unique identity. If you want to make real money blogging, click here for a comprehensive guide on how senior citizens can use the internet to make real money.
It’s not only possible, but it’s reasonably with the right plan and strategy.
Start a blog now and get to work. You can refine your writing process and website design as you go. Please comment below if you have any questions or feel free to contact me directly. I’m happy to answer any other questions you might have.
Do you wish to know about more possibilities? Check our guide: What to Work Online After Retirement? It’s about time for you to start working from home using the internet!
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